![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian](https://i.guim.co.uk/img/media/ecefbe5f25295d3150ba5ac8fba2a78acd46c709/53_272_3675_2205/master/3675.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=310e4f645d0fa441c5d8b773fd2542ea)
Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian
![Adidas sheds additional light on plans to sell leftover $500M Yeezy stock - Portland Business Journal Adidas sheds additional light on plans to sell leftover $500M Yeezy stock - Portland Business Journal](https://media.bizj.us/view/img/6206961/yzy350white002*1200xx1962-1104-0-184.jpg)
Adidas sheds additional light on plans to sell leftover $500M Yeezy stock - Portland Business Journal
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