The Brand Identity Prism: what it is and how to use it - 99designs
How Brands Built Its Sustainable Competitive Advantage?: The Key Success Factors -Amazon, Walmart, Starbucks, Netflix, McDonalds and Nike: M, Shah Mohammed: 9781091526525: Amazon.com: Books
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Use a Brand Key Model to display your brand's USP
Nike Business Model: Demand Generation As Core Asset - FourWeekMBA